This year’s Celebrity Apprentice includes Motley Crue’s Vince Neil. On Celebrity Apprentice, celebrities compete to raise dollars for their favorite charity. The rock icon chose the Cleveland Clinic Lou Ruvo Center for Brain Health and this week he won the challenge, collecting both team’s winnings of over 350K each totaling close to $770,000.
The disease Neil hoped to raise money for was MSA, Multiple System Atrophy. MSA is a rapidly progressive neurological disorder that affects vital organs and interferes with their ability to work including heart, lungs, digestion and balance. The loss of Kerry Simon, “Rock n’ Roll Chef” in 2015 inspired him to support the charity . The Motley Crue frontman said, “Here was a guy who didn’t drink, no drugs, he worked out every day, and I saw that, and [I thought], ‘we have to find a cure for that.'”
Both teams had to compete by making a new “Celebrity” chocolate for See’s candy and seeing who could sell the most. Moreover, Warren Buffet, was to taste each team’s creation and choose the winner adding additional $25,000 to the winnings. Vince Neil’s team, won on both fronts bringing him to tears.
The Keep Memory Alive foundation raises money specifically for the Lou Ruvo Center for Brain Health. Per the Cleveland Clinic website, Keep Memory Alive is a 501(c)(3) nonprofit organization that was created to increase awareness and raise funds exclusively for the research, management, and treatment of brain disorders that include Alzheimer’s, Huntington’s and Parkinson’s disease, as well as frontotemporal dementia, multiple sclerosis and multiple system atrophy for Cleveland Clinic Neurological Institute’s Lou Ruvo Center for Brain Health.
With medical facilities in Las Vegas, Cleveland and Lakewood, Ohio and Weston, Florida, the Lou Ruvo Center for Brain Health’s treatment programs are designed to provide excellent care and to respect the dignity of patients and their families. Research helps to advance Cleveland Clinic’s groundbreaking clinical trials and offers hope for improving brain health.
As we witnessed with the Ice Bucket Challenge, raising over $115 million for ALS, amyotrophic lateral sclerosis, celebrity and national attention to a rare, progressive and fatal disorder is life saving. Congratulations to Vince Neil and thank you for your amazing work!!!