Coke Zero, which debuted in 2005, will be retired and The Coca Cola Company will be launching a new product, Coca-Cola No Sugar.
The new drink has been in development for 5 years and Australian Coke CEO, Roberto Mercade, will launch Coca-Cola No Sugar in his own country by next week. 2 million Australians will get free samples and, after swishing and gulping, post their opinion on social media. Consumers will also be able to download vouchers for the drink from their Shazam app.
Mercade says, “We think it’s the closest we have ever come to the classic taste of Coca-Cola.”
Coke Zero, unfortunately, was misunderstood, with only half of all consumers aware that it was “sugar-free”. Coke Zero gets its taste from a sweetener called, acesulfame K (potassium).
Diet Coke, which launched in 1982, is also sugar free, but its sweetener is aspartame, a product sold under the brands of NutraSweet® and Equal®.
After its Australian launch, Coca-Cola No Sugar will eventually make its debut globally.