A Superbowl commercial is predicted to cause millions of football fans to “tingle.”
Zoe Kravitz in an ad for Michelob Ultra Pure Gold whispers into two giant microphones and opens a bottle of beer in slow motion, attempting to invoke an ASMR, autonomous sensory meridian response.
ASMR provides stimuli that sends a tingling from your scalp down to your neck and back. It’s been touted to help one overcome depression, anxiety and insomnia. Although not many studies have proven this, many people find certain sounds to be very soothing.
ASMR may excite one while at the same time decrease one’s heart rate.
According to theasmr.com, the most common triggers include:
- Scratching and Tapping
- Physical Touch
- Personal Attention
- Page Turning
- Hand Movements (visual ASMR)
- Hair Play
- Role Playing
- Sticky Fingers
Although ASMR may work for some, I predict during the Superbowl most won’t want to stimulated as the game itself is three to four hours of yelling, screaming, booing and jumping up and down….that’s enough excitement for me. Keep the whispers to a minimum.
Daliah Wachs, MD, FAAFP is a nationally syndicated radio personality on GCN Network, KDWN, and iHeart Radio.